I'm so excited to share with you the quick journey through this little branding project that I've just completed.
We then came to the understanding (or, well, I did...) that really all Jen needed was to pull everything together. I re-created her already existing logo for the index card she requested.
She loved it. Of course she did! It was her logo already. I can't take credit, really, for that.
I can only take credit for choosing Archer as the font for the H.G.C.O.
Then I got started on a calligraphy "Homegrown Co." for her business card, blog, Etsy shop, whatever else she wanted to use...
Pretty, but not clean enough. But Jen REALLY loved the Archer font. So, how about we just stick with that, for everything?
Great! Perfect! Done. Almost.
She also knew she wanted to tie in some tribal pattern work for the backs of her index and business card. This part was super fun.
I've since been part of a few other branding projects, and will share those soon!